Prince Sultan bin Salman

Prince Sultan bin Salman, board chairman of the Disabled Children’s Association (DCA), has demanded that careless drivers be defamed in public, local media reported on Monday.

He was speaking during the launch of the Hashtag # I am_ participating in the national initiative, “God Gives You Goodness,” for safe driving.

The DCA has adopted the campaign with the cooperation of the General Directorate for Traffic.

“The campaign will turn out to be the best in the Kingdom because it adopts a human and national cause,” he said. “This is important for all the segments of Saudi society.”

Prince Sultan also inaugurated the same campaign at the headquarters of the Saudi Commission for Tourism and National Heritage, which he heads, in Riyadh.

“It is an exceptional campaign on safe driving because of its lofty goals to raise awareness among the Saudi youth through social media, reaching out to them in schools, universities, during sports events and via companies that sell cars,” he said.

Prince Sultan said there is an active and mutual partnership with the education sectors to raise safety and traffic awareness among students who drive cars.

“This (campaign) is expected to be the best method to raise awareness and target a specific segment of society.”

He said the traffic department is the real leader of the campaign, considering its nature.

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