Saudi designers to wow at Fashion Forward Dubai

Arwa Al-Banawi
Arwa Al-Banawi

Saudi-born designer Arwa Al-Banawi

In two weeks’ time, Fashion Forward Dubai, one of the year’s most anticipated events in the fashion industry, will showcase a carefully curated selection of the Middle East’s coveted ready-to-wear, couture, accessory and jewelry designers.

Fashion Forward Dubai (FFD), which will be held March 23-25, has announced its lineup of over 30 designers participating in its 9th edition.

The event is endorsed by Dubai Design and Fashion Council (DDFC) and has Dubai Design District (d3) as its strategic partner.

This season, four designers from Saudi Arabia will showcase their apparel collection:

Arwa Al-Banawi

Like her eponymous label, Saudi-born designer Arwa Al-Banawi is an eclectic mix of contrasts. Designed for the subtle woman, her aesthetic is both classically cool and undoubtedly feminine — earning her recognition from Vogue and a finalist position at Jeddah Vogue Fashion Experience.

Sadeem Alshehail

By Sadeem, a prêt-a-couture fashion brand by Saudi designer Sadeem Alshehail, is centered on creating collectible high-end pieces for a woman who is confident, elegant and sophisticated. An advocate of sustainable design, Sadeem embraces ethical practices, collaborating with companies that share the same principles. Sadeem’s fabrics are non-toxic and are sourced from companies that employ sustainable practices.

Sarah Albaz

Ghudfah is a luxurious abaya and ready-to-wear line that caters to the elegant women designed by Sarah Albaz who was born and raised in Riyadh. The line is known for its intricacy of details, selection of luxurious fabrics and its high-end finishing.

Renad Hefni

Crafted for the modern-day woman, Royaled is a prêt-a-couture brand offering collections that can be worn all year round; seasonless and timeliness. Royaled is founded by Renad Hefni, a young Saudi visionary committed to empowering women through their senses of individuality bringing the brand essence “crown your confidence” to life.


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