E-commerce creates more opportunities for Saudi women

A self-employed Saudi woman repairs a mobile phone at her workshop in Riyadh.

A self-employed Saudi woman repairs a mobile phone at her workshop in Riyadh.

Many economists stress the importance of electronic markets in Saudi Arabia, their financial mega-returns and the availability of jobs for young businesswomen.

A number of economists and businesswomen believe these markets still need organization and codification of their work. They have also revealed that Saudi women are strongly present in these markets, and have achieved success, stressing the need to support the work of Saudi women in this electronic sector.

Chairperson of Fashion Design in the Jeddah Chamber of Commerce and Industries, Oumayma Azzouz, revealed that the use of electronic technology is a clear indication of the economic success, considering that women’s work in this context is one of the most important opportunities that enhances women’s income sources.

Azzouz said: “My interest in the practical aspects and my continuous travels between Arab and European capitals to display my new lines have contributed to the delay in my joining the online marketplace or marketing via social media, but I learned in the last two years the importance of e-marketing, and have established my website to showcases my latest lines and all my news.”

Azzouz suggested that the electronic market will witness major developments in the coming years, and will have great returns.

Businesswoman and member of the young businesswomen’s council, Reem Al-Rowaisan, confirmed that there is an increasingly high turnout of Saudi businesswomen engaging in electronic markets.

She pointed out that they encourage the employment of women in electronic markets through the Executive Council of the Young Businesswomen, where they work on motivating young women to create jobs rather than request them, in addition to the adoption, encouragement and support of projects with new and innovative ideas, such as smartphone applications or electronic marketing in general.

Lina Al-Amoudi, a businesswoman and human resources specialist, stressed that Saudi businesswomen have given themselves a strong and stable imprint in the world of social networking sites and electronic markets, and have become pioneers for their counterparts in the Arabian Gulf in spreading commercial culture in smart ways that attract the recipient to understand the desired message.

“Saudi women are open and receptive to everything new, so it was not difficult for them to go into the trade experience through electronic markets, where the electronic technology and modern means facilitated their way to market themselves as businesswomen, and also opened international doors for them where they excelled through presenting services and products in which they invest.”

Writer and businesswoman Sahar Zain Al-Deen emphasized the importance of the role of chambers of commerce in supporting young businesswomen, and the role of chambers in supporting the e-commerce market and women’s business, and training them to hone their experiences, saying that the chamber creates trained and qualified women to work in the electronic market.

Reem Asaad, an economic writer, argues that trade through electronic markets economically benefits the parties of infrastructure, such the merchant who benefits through the sale of his goods, and the young people who work on process of transporting goods from the electronic market dealers to buyers.


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