An impressive motor show

A view of the Dubai International Motor Show

The Dubai International Motor Show (DIMS) this year was an impressive event of scale and variety.

This is more remarkable coming straight after Frankfurt IAA.

My expectations were quite low going to Dubai as most world debuts have already been revealed at the German event.

However, I was pleasantly surprised by what Dubai offered this year, having followed DIMS since its early years.

Top executives from world carmakers attended the show and met with the media.

Global debuts of designs and concepts were revealed in Dubai including the Lincoln Continental Concept and the Cadillac XT5.

DIMS offered more than 173 world and regional debuts this year.

Unique cars graced the event.

Ford GT, which starred at Detroit earlier this year, was one of the Dubai Show top attractions. The actual Aston Martin DB10 which starred in the latest Bond movie “Spectre” competed for the top spot of the show. So too was a unique Rolls Royce Ghost, the Bentley Bentayga the Jaguar F-Pace and the Ferrari 488 Spider.

In addition to the dazzling exhibits at DIMS this year, the people behind the effort are the real stars. Organizers, marketing teams and PR executives did a magnificent job in highlighting their companies and products.

The ‘media tour’ with signs directing the media to “Follow Me” is a unique feature of DIMS.

However, what was missing this year was a printed map of exhibitors and their locations; a timetable of press conferences for those who want to focus on specific companies and a guide of contacts of company officials.

Other exhibitions print a media guide that they give out with registration.

Many journalists who left at mid-day to catch their deadlines were not even aware of the many Chinese companies that took part at DIMS and were relegated to the end of the media tour.

More facilities such as restaurants and coffee shops are needed at DIMS. Space should also be made for meeting rooms, media centers and information points.

Overall the effort was commendable and DIMS proved to be the prime event of 2015.


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