Makkah Gov. Prince Mishaal bin Abdullah at the signing ceremony in Jeddah on Monday.

Makkah Gov. Prince Mishaal bin Abdullah, who is also chairman of the Central Haj Committee, signed a strategic partnership contract for a national media campaign for Haj with Mobily (Etihad Etisalat) at the prince’s office in Jeddah on Monday.

The Makkah governorate organizes the campaign called “The Right Way — Haj With Permit” to intensify public awareness that all pilgrims should carry a Haj permit to be eligible for the correct performance of Haj. The drive will also stress that each person working in the Haj service sector should offer quality service to pilgrims.

Executive President of the Etihad Etisalat Khaled Al-Kaf signed the contract on behalf of Mobily company.

The national drive will focus on the need for respecting the sacredness of Makkah and each person discharging his responsibilities toward the holy city. It will also stress the obligation of the pilgrim service providers to strive their best to offer excellent service to pilgrims by strictly adhering to the regulations governing pilgrim service.

“The national campaign organized by the Makkah Governorate for the awareness of pilgrims springs from the regard and attention received by the two holy cities from the country’s rightly guided leadership,” Al-Kaf said, adding that the goals on which the campaign is based affirm the keenness of those who are responsible for providing excellent means of comfort for Haj and Umrah pilgrims.

The prince also signed another contract with Director General of Sumuw Al-Mostaqbel for Promotions Company Aamir Al-Thamir for the conduct of the campaign.

 
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